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Amazon knows what we buy, and it's turning that into a huge ad business
APM: Marketplace Tech 02-20-2019 04:30

You know how there's this sense that if Amazon gets into your line of work, you're in trouble? Well, hello digital advertising. Amazon has been slowly building up its ad business, letting brands target ads to people on Amazon.com and its other sites, like the live-streaming platform Twitch, IMDB, Zappos and all across the web. Its pitch is simple: Amazon is telling advertisers that the best predictor of what you, the consumer, are going to buy is what you've already bought. A report out today from research firm eMarketer says Amazon has been a distant third behind Facebook and Google and is starting...

By now, if we’re doing our job right, you should kind of get how digital advertising works. Companies collect information about you — like where you live and your age and what you buy online and what websites you visit and much more — and they use that information to target you with ads they think you will like, so you'll buy their stuff. But you may not know that this is also happening on television. It's called addressable advertising, and it means your cable or satellite TV provider is showing you ads on your TV that your neighbor might...

As facial recognition software spreads, it brings the challenge of diversity along with it. So far, programs identify male, white faces far more accurately than they do black women, for example. A new IBM project aims to change that. Diversity in Faces is a data set of a million faces pulled from public domain pictures on Flickr. It gives computers a lot more to look at and process, and it introduces a way to better measure diversity in faces. John R. Smith is an IBM fellow and lead scientist of Diversity in Faces. He tells host Jed Kim that there's...

This week activist shareholders in Alphabet, the parent company of Google, spoke out against development of Google's Dragonfly. That's the internal code name for a project reportedly working on a censored search engine for China. We hear a lot about web censorship in China, but how does it work? What's it like to use? Host Jed Kim talks with Marketplace correspondent Jennifer Pak about it. Now based in Shanghai, Pak has reported from inside China for years. She says censorship is getting stronger. The following is an edited transcript of their conversation. Jennifer Pak: It used to be that if you had steered clear...

As trade talks continue between the United States and China, U.S. officials complain that China has long failed to protect U.S. intellectual property rights, a charge China rejects. The United States wants China to put an end to what's known as "forced technology transfers." That's when U.S. companies have to share their valuable tech secrets with local partners in order to access China's much-coveted market. Finding a solution has been a big sticking point in trade negotiations. And the history of countries sparring over IP issues goes back centuries. Marketplace’s Tracey Samuelson talks with Greg Clark, a professor of economics at the...

It's Oscar season, a time when we celebrate the history of film. But what if you want to sit down and watch some classics? That was the selling point of one streaming service, FilmStruck, that AT&T recently shuttered. FilmStruck showcased directors like Federico Fellini, Akira Kurosawa and Stanley Kubrick. It was the darling of cinephiles for the two years it existed. Given that streaming giants like Netflix and Amazon seem to be focused on making their own original content, could the golden age of streaming mean that film history falls through the cracks? Ann Hornaday, a senior film critic for the Washington Post,...

About Tech Talk

Tech Talk radio has been on TAG TV since 2007! For hundreds of shows not populated in this 2013 site, please see the archives: click here.

Host Globalspeak President Frank Baia interviews Atlanta's top executives, with a new Tech Talk TAG Radio show launching every Tuesday and Friday afternoon. Listen to the latest interview.

Who’s who and what’s hot in Atlanta’s technology community? Listen to interviews with local professionals and executives conducted on Tech Talk. From Google to the Atlanta Development Authority, Frank Baia interviews the CEOs, presidents, CIOs and CTOs in the know. It’s all here on TAG TV and Radio, plus there are two new convenient ways to listen to or download Tech Talk via RSS or subscription to iTunes. Never miss an episode whether in the office or on the go.

To learn more about TAG, click here. Stay tuned to TAG TV and TAG Radio for the latest Tech Talk two times each week.

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